Seoul, South Korea, Tuesday August 22nd 2023. A date to remember for Giusti, as it marks the opening of the first mono-brand store abroad, more precisely in the vibrant capital city of South Korea, Seoul.
With the strength of our overseas success and driven by our constant commitment to spreading the culture of Balsamic Vinegar of Modena, the company eagerly seized the opportunity to open its own Boutique in this Asian capital. The single-brand store is exclusively dedicated to Giusti Balsamic Vinegars and it is positioned within the Lotte Department Store, Chamsil branch. This is a location of great significance, being the branch of greatest importance, considering a total of 32 points of sale in the whole nation.
LOTTE Department Store is not only the largest retail chain in Korea but also one of the most prestigious in the country. It is synonymous with a refined shopping experience, high-quality products and an advanced distribution system. Remarkably, for the first time, Lotte has granted permission for a foreign food-and-wine brand to establish a permanent presence inside one of its shopping centers.
This is a momentous opportunity to share the culture and tradition of the Balsamic of Modena with an international audience. Additionally, it marks a significant step forward in the development of the Giusti brand in Korea, where we have been operating our own commercial network since 2017.